Моя тема Thesis proposal : Launch Bazhane service

1. Aims of the Dissertation:


Bazhane — (The chic you’ve always wanted)- is an online rental service for designer and luxury clothes that let people look stylish for any occasion without the need to buy outfits).
At Bazhane , we believe clothes should be lived in, not left in closet.
Need a dress for a wedding? We will make it effortless: choose, wear, return. We handle everything else.
Not sure what to wear to a photoshoot or a social event ? Tell us what’s on your calendar , and our assistants will build the look for you.
Want to experiment beyond the basics? Our monthly plans let you change exclusive pieces — a jacket this month, jewelry the next. Always different, always special.
Trent is more than a store. It's a destination. A styling service.
A way to access fashion without limits.



2.Methods

To better understand Ukraine’s fashion rental market and position Bazhane effectively, the research will use different methods. First the study will explore Bazhane’s strengths and opportunities, focusing on its eco-friendly way , online App, social media profile and partnerships with local designers. To gain direct insights fr om the market, surveys will be performed with potential customers, including young influencers ,students, and event participants to understand their preferences, shopping habits, and attitudes toward renting designer clothes. Finally, a competitive review of other fashion rental services (both in Ukraine and globaly) will help identify best practices and unique opportunities for Bazhane to shine in the market.

3.Feasibility

The project plans to explore the market potential for the fashion rental industry in Ukraine (Kyiv), focusing on sustainable fashion choices and the rising demand for affordable access to premium clothes. The Bazhane’s mission will focus on finding new opportunities for fashion rental services , analyzing client preferences and identify development prospects.

Bazhane’s business model will show strong opportunity for growing popularity of sustainable mode and the need for affordable branded clothes in Ukraine.

Through partnerships with local designers, stylists, and delivery services, Bazhane will be able to offer a smooth customer experience and support the local unique industry. The inclusion of virtual fitting tools and subscription-based models will make it even easier and customer loyalty. With clear marketing strategies and proper value communication, Bazhane can become a pioneer in Ukraine’s online rental service.


3.Market opportunity


In the research sector we will go over the marketing strategies like collaborations with influencers , social media analysis , partnering up with fashion designers and some of the local brands that are well known in Ukraine and digital advertising . By examining these points we will have the opportunity to understand the benefits of these marketing strategies and how they are wil